The answers to that question are becoming more and more exciting, because the boundaries between research in cosmetics, food/dietary supplements, medicine and technology are blurring to that extent. It affects the ingredients and the way they are delivered to the skin and thus the effectiveness. And then artificial intelligence makes itself known within skin care trends.

Icelandic Bioeffect continues to shine as one of the biggest technological achievements in skin care. Because growing skin-identical growth factor in barley plants is unique, and Bioeffect is alone in it.

Almost as unique is skin care with live probiotic lactic acid bacteria. There are only three brands worldwide, and Danish Bak Probiotic Skincare is one. Denmark also makes a strong mark on new skin care trends with CBD (=cannabidiol).

And then we have a Danish perfumer who is the only one to have produced a perfume where you can see the scent molecules. Beauty from within and not least assistance to the skin's collagen is a big trend.

And finally, everyone is talking about hair care as the new skin care, and peptides and all the other ingredients we know from our serum must now also be on the scalp.

Increasing focus on the environment and climate, both on the ingredient side and not least on the packaging side. Many remove water and concentrate the products (e.g. as bars and sticks), thereby saving on packaging and preservation. There is talk of a 'clean beauty movement', where eco and vegan certifications* rule.

It must be free of "chemistry", allergy-proof and natural. There is a special focus on plants that can survive hardships in the hope that our skin can too. At the same time as technology advances, it is also getting better and better at extracting the molecules from the plants that are most active. Including stem cells, peptides, growth factors and enzymes.

There is a great focus on transport molecules that can pass the epidermal barrier without ending up in the bloodstream. So, despite reluctance, nano is part of the future because, like drones, they find their targets. And then digital technology, artificial intelligence and lots of apps are in full swing.

Did you know... that sales of vegan-labeled products have increased 175 percent from 2013 to 2018?

You gain a lot with mist

From being mostly spring water, mists have become advanced skin care products. Easy to use and a little goes a long way. Precisely in Tromborg's new mist, a "survivor" from the plant world is used, namely moss. It should strengthen the skin's defenses against increasing pollution and other things that cause inflammation. It has even been shown that pollution particles can affect our genes.

Peptides, antioxidants and a particularly effective hyaluronic molecule are also on the list of ingredients.

Tromborg Biomelecular Destress Peptide Mist, DKK 480 for 100 ml.

A balance expert

CBD (cannabidiol) from hemp leaves activates receptors in our own endocannabinoid system, which is part of e.g. the immune system. It has proven to be effective in creating balance, not just in the body, but also in the skin.

For when it is dry, irritated, itchy and red or has problems with impurities (normalizes overactive sebaceous glands).

But CBD is also generally skin-improving for tired skin and wrinkles. In the new Danish series NatureCell, in addition to day cream, there is also a cleansing gel, hand and foot cream and lip balm.

NatureCell CBD Skin Care Day Cream , DKK 400 for 50 ml at naturecell.dk.

The world's first

What are called "solids" are skin care trends where solid products are used for e.g. cleaning products and shampoos such as bars. Now the world's first tones in stick edition have arrived. Water is omitted, preservation is avoided, the active ingredients are compressed and packaging is saved.

Milk Makeup is a new American series here at home, which has many sticks, including the world's first stick toner. An otherwise very watery product, which is usually in splash or spray. It contains i.a. Kombucha, hammamelis, cactus, glycerin and Matcha green tea to moisturise, soothe and reduce pores.

Milk Makeup Matcha Toner, DKK 195 for 28 g at Sephora.

Two green heroines…

... Rudolph Care himself calls their new serum and moisturizer. And the content is green both on the ingredient side and with the Nordic Ecolabel and organic EcoCert certification.

Apple stem cells are a key active ingredient to support the skin's renewal process. You will also find extracts from avocado, cranberry, spinach and even kale. And of course the signature ingredient in Rudolph Care: Acai berry.

There are lots of vitamins, essential fatty acids and antioxidants, and then there is hyaluronic with both high and low molecular weight to provide lots of moisture.

Rudolph Care Firming Perfector Serum, DKK 995 for 30 ml and Firming Therapy Moisturizer for DKK 795 for 50 ml.

Signed by Zarko

You can rightly say that the Cloud Collection has Zarko Ahlmann Pavlov's signature in more ways than one, because he is the only one who can make these perfumes.

The unusual thing is that you can see the molecules, the essential oils in the water, which is an active ingredient.

A revolution wrote the press at the launch. The first was a picture of the sunset in golden colors, the second visualized the sea and the sky, and the new Cloud Collection No 3 is inspired by the play of the sun in the treetops of the forest. The fragrance has fruity notes at the top and woody, earthy and sensual oud accords as the lasting base.

Zarkoperfume Cloud Collection No 3, DKK 1,700 for 100 ml Eau de Parfum.